About Us

It started with the clothes. Or lack thereof.  Sometime during my early 40’s, I began to notice that the offerings in my usual haunts just didn’t look right. Waistbands were way too low and why would I want to look ridiculous sporting a top with slashes up the sleeves.

There were other signs that change was afoot. I looked on as women I knew struggled under the burden of simultaneously caring for teenagers and aging parents. I watched as dear friends separated and divorced. And I laughed over coffee with other women while we discussed memory loss, hot flashes and how we couldn’t see things close up anymore.

But there were the exciting things too.  We wanted new adventures and meaningful experiences.  We wanted to stay fit, dress well, learn new things and engage our minds.  We wanted people to notice us because we were worth being noticed.

Some would call this stage “middle-age”.  But far from being in the middle of something, my friends and I feel like we are at the beginning. 

That's the best kept secret.  This is the beginning of the journey. This is where things start to get interesting.

TheBestKeptSecret.ca celebrates this stage of life.  Every week, we uncover the latest news and information for women like us. 

It’s like swapping stories and secrets over a glass of wine with girlfriends.  You never know what you might find out.